According to a Christianity Today story, Willow Creek Community Church, after modeling a seeker-sensitive approach to church growth for three decades, now plans to gear its services toward mature believers seeking to grow in their faith. Since 1975, Willow Creek has avoided conventional church approaches, attempting to reach the unchurched through polished music, multimedia, and sermons referencing popular culture. Last summer, executive pastor Greg Hawkins co-authored a book titled, Reveal: Where Are You?, which detailed much of Willow Creek's four-year research effort into whether the church's model had been effective or not. Hawkins declined CT's interview request, and senior pastor Bill Hybels was unavailable for comment. Greg Pritchard, author of Willow Creek Seeker Services, told CT the church "sporadically has recognized it was not teaching a robust enough biblical theology and needed to turn the ship around. It is a huge shift."
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